The label is on the cookie box!

Branding // Back to projects

ABOUT Squeez

Squeezy Yummy is my entry for a competition launched by Materne for the 2012 Summer Tour of GoGo Squeez Apple sauce. Participants were required to design a logo. But this is much more than a logo! Added to it, this is a whole font exclusively designed and ready to be used for the Pass The Play Summer Tour! How amazing is that!

Happy fruits, leaves and eyes found their way onto the drawing of glyphs. You will find a wide range of shapes, from the full O and Q to the squeezed L and J. They remind us of the apple sauce bags you eat and after you squeeze until the last drop. Letters are either a shout or a murmur and put together they create an unexpected team and show uncommon rhythm.